FOR FOUNDERS STILL AT THE WHEEL
For founders launching a brand or ready to grow the one they've already built. I spend 30 days inside your marketing, work out what will actually bring in customers and put the right people on it. You get your evenings back. Mostly.
START YOUR 30 DAY SCALE
Worked with Steven Bartlett, Mark Ellis, Porsche, Whoop & 500+ businesses
SOUND FAMILIAR?
You’re the founder. You’re also, somehow, the marketing department.
Pick the one that makes you wince.
01 / “Nothing goes out without me.”
02 / “I’m the face of the brand and I’d rather be doing literally anything else.”
03 / “We spend every month and I couldn’t tell you what’s working.”
04 / “We’ve paid creators. I have no idea who sold anything.”
05 / “The agency reports look lovely. The bank balance doesn’t.”
06 / “We’re about to launch and everyone wants a slice of the budget.”
07 / “I’ll just learn it myself.”
08 / “Maybe we just need a social media manager.”
If you winced more than twice, we should probably talk.
HERE'S WHY I BUILT 30 DAY SCALE
I look at your marketing the way someone with their own money in it would.
My background is creators, talent and brand partnerships.
I’ve spent 15+ years on the side of the deal where content has to make money, negotiating partnerships for high-profile talent, running creator programmes for ecommerce brands and building my own businesses with my own money on the line. So when I go through your marketing, I’m asking one question.
FOUNDER BRAND
If you’re part of why people buy, I’ll work out how your profile, content and network should feed the business, and what you can stop doing.
CREATORS & UGC
Who to work with, how to brief and pay them, and how to see which ones actually drive sales.
PARTNERSHIPS & YOUTUBE
The brands, channels and collaborations that can put you in front of customers you can’t reach on your own.
I’ll also look at your team, agencies, budget and channel mix. None of the above works if the people and money are in the wrong place.
THE BIT AGENCIES DON’T PUT ON THEIR WEBSITE
I’ve run two agencies so I know where the margin goes.
01 · THE AGENCY MODEL
What you’re paying for.
Here’s how a lot of agencies work. You sign the retainer, the work goes out to a handful of freelancers, and a healthy margin goes on top. I know because I built two of them.
02 · THE NETWORK
The people worth knowing.
The best thing those years gave me was the people. I know the editors, creator managers, paid media buyers and designers who are brilliant, the ones who are expensive, and the ones who drop the ball after the first invoice.
03 · THE LESSON
I learned the hard way.
I learned this the hard way. When I ran my PR agency, I paid my first freelancer £2,000 to take things off my plate. I ended up with twice the tasks, nothing to show for the money and a very stretched nervous system. I won’t let that happen to you.
04 · HOW I WORK
You hire them directly.
So here’s how I work instead. If I can do it myself, I will. If I can’t, I’ll find you someone from my network who can, and you hire them directly. You pay for the work, with nobody sitting in the middle taking a cut for forwarding emails.
I judge marketing by what it does to the business.
businesses built and exited
sales generated by me
4x
average sales growth within 90 days
founders and personal brands advised
Case studies available on request.
WHO IT’S FOR
Built for founders who still have their hands on the wheel.
You still sign off the big decisions. You’re probably still in the content. You’ve definitely said ‘I’ll just do it myself, it’s quicker’ at least once this week. And when marketing money goes out, it feels personal, because it is.
READY TO LAUNCH
You’ve got the product ready, a serious launch budget and one shot at making noise. I’ll plan where the money goes before it’s spent, line up creators and partners ahead of launch day, and help you work out which of the agencies pitching you are worth a second coffee.
READY TO GROW
You’ve got customers and traction, but growth has slowed or got expensive. I’ll find what’s working, cut what isn’t and point the team at the next stage.
Usually that’s consumer and ecommerce brands, and service businesses where the founder’s name is on the door.
HOW 30 DAY SCALE WORKS
From guessing to a plan your team can run with.
You won’t get a 47 page deck that lives in a Google Drive forever. You’ll get a short list of what matters, who’s doing it and what stops.
01
FIND THE GAPS.
What’s missing, underperforming or not joined up across your content, creators, channels and team.
02
FIND THE LEAKS.
Where money and time are going with nothing coming back. There’s nearly always one.
03
FIND THE OPPORTUNITIES.
The creators, partnerships, founder content or channels you’re not using yet that could bring in new customers.
04
MAKE THE CALL.
What gets more budget, what gets cut, who owns it and what happens on Monday.
What’s different by day 30.
You stop paying for things nobody can explain.
You know which creators to book again and which to quietly let go.
Everyone on the team knows what they own, so it stops landing on your desk at 5pm.
Your budget is moving towards the things that bring in revenue, and away from the things that don't.
You know exactly where your next sales are coming from, and what it costs you to win each customer.
START YOUR 30 DAY SCALE
WAYS TO WORK WITH ME
Start with 30 days.
The 30 Day Scale
30 days of me inside your business.
We work out what needs to change, build your 90-day growth plan, and I help your team start putting it into action before the 30 days are up.
HOW THE 30 DAYS WORK
WEEK 1
Find the gaps.
A 60 minute kickoff call, then a full audit of your marketing, channels, creators, spend, team and customer journey.
WEEK 2
Find the leaks and the opportunities.
Where money and time are going with nothing coming back, and where your next sales should be coming from.
WEEK 3
Build the plan.
Your 90 day growth plan, split into what happens in month one, two and three. Every action has an owner, a budget and a clear goal. Plus team, agency and freelancer recommendations.
WEEK 4
Put it into action.
You and your team kick off month one, with me right alongside you, so nothing gets lost between the plan and the doing.
WHAT’S INCLUDED
60 minute kickoff call
Full audit of your marketing, channels, team and customer journey
Your 90 day growth plan, with owners, budgets and goals for each month
Team, agency and freelancer recommendations
Weekly 60 minute strategy calls
Slack access to me Monday to Thursday, 10am to 4pm
LAUNCHING?
START YOUR 30 DAY SCALE
Not ready for the full 30 days?
Book a 90 minute Clarity Call for £250 on one problem, with your top 3 next steps in your inbox afterwards. Go ahead with the 30 Day Scale within 14 days and the £250 comes off the price.
AFTER THE 30 DAYS
Pick the level of support that suits you.
If your team can run with the plan, brilliant. If you want me to stay on, there are three ways:
£695 PER MONTH
You run the plan. I keep an eye on it.
1 × 60 minute review call per month to look at what’s working, what’s not and what needs to change, with your plan updated afterwards
1 review a week on Slack: send me one thing a week, such as a creator brief, an ad script or hook, a campaign plan, a landing page, an agency report or a new hire’s job spec, with honest, specific feedback within 48 hours
Slack support Monday to Thursday for quick strategic questions
Creator, agency and freelancer recommendations as gaps appear
Best for: teams who have the strategy and people in place, but want a senior marketing eye on it.
£1,250 PER MONTH
Your team runs the plan. I steer it with them.
1 × 60 minute monthly review call with you, with your plan reviewed and updated afterwards
2 × 30 minute calls per month with whoever is running it day to day
2 reviews a week on Slack: send me up to two things a week, with feedback within 24 hours
Slack access Monday to Thursday for ongoing strategic advice and decisions
Creator, agency and freelancer recommendations as gaps appear
Best for: teams putting a bigger growth plan into action and wanting me more closely involved.
FROM £2,000 PER MONTH
I lead it, hands-on.
Everything in Ongoing Strategic Support, plus:
Weekly 60 minute leadership call
I manage your freelancers, agencies and specialists
I lead marketing priorities, planning and commercial decisions
I run creator and partnership work directly
Hands-on involvement in key marketing projects
Best for: brands that want senior marketing leadership without making a full time hire.
ABOUT KATE
Hi, I’m Kate.
I’ve built and exited three businesses: two marketing agencies and an online jewellery brand. I owned the P&L on all three, so I know exactly what wasted marketing spend feels like when it’s your money.
I’ve also spent years in talent management, looking after people like Steven Bartlett and Mark Ellis, securing partnerships with Porsche, WHOOP, Google and Samsung and managing celebrities for the NSPCC.
All in, I’ve worked with over 500 businesses, from clinics to hospitality to ecommerce, personal brands and more.
Right now I lead creator strategy for a US ecommerce brand and run YouTube sponsorships for creator channels. So I see what’s working today, from the brand side and the creator side.
I’m based in Manchester and work with brands across the UK and US. Fergus, my Pomeranian, sits in on most calls as head of morale. He has strong opinions about the postman. On marketing strategy, thankfully, he stays in his lane.
Kate Whillock / Founder, 30 Day Scale
What people say about working with me.
“
“Kate’s extensive network, people skills and perseverance are the reason she’s been so successful. I love working with her and would highly recommend her services to anyone interested.”
Steven Bartlett
Entrepreneur & Investor
“
“Kate was an absolute game changer for my brand. I am immensely grateful for her work.”
Andrew Wolhuter
Podcast Host & Speaker
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“One thing I can say for sure is what Kate says she will do, she does.”
John Gillespie
Director, Phenix Salon Suites
YOUR QUESTIONS
A few things worth knowing.
We haven’t launched yet. Is it too early?
Can I just book one call?
Do you do the work or just tell us what to do?
Do I need a marketing team already?
Do you work with creators and influencers?
Do you work with founders on their personal brand?
Do you work on YouTube?
Will you tell me to sack my agency?
Should I just hire a social media manager instead?
What happens after the 30 days?
What are your payment terms?
A couple of lines is plenty. Rants are also accepted. I'll come back to you personally, and we'll hop on a quick 20 minute discovery call so I can tell you honestly where I'd start.
GET IN TOUCH
30 DAY SCALE / BY KATE WHILLOCK